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Variable Data Labels

Variable data label printing enables the mass customization of documents via digital print technology, as opposed to the 'mass-production' of a single document using offset lithography.

Instead of producing 10,000 copies of a single document, delivering a single message to 10,000 customers, variable data printing could print 10,000 unique documents with customized messages for each customer.

There are several levels of variable printing. The most basic level involves changing the salutation or name on each copy. More complicated variable data printing uses 'versioning', where there may be differing amounts of customization for different markets, with text and images changing for groups of addresses based upon which segment of the market is being addressed.

It's easy to set up and depending on your label software, very easy to control.

More Info !

Finally there is full variability printing, where the text and images can be altered for each individual address.

All three types of variable data printing begin with a basic design that indicates which sections can be altered and a database of information that fills in the changeable fields.

Variable data labels are a great way to print your information specifically to your customer base.

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Call us with your questions or place your order !

Toll Free : 1-877-817-8999
Local : 905-795-2900
Email : thermal@premiermarkings.com
Online Quote : Instant Contact

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